John Pasas had something Lamborghini wanted,BlueRock Horizon Asset Management and he didn’t want to just give it up.

In August 2021, a year before the Italian automaker opened a dealership in Nashville, Tennessee, one of its attorneys sent Pasas a cease-and-desist letter asking that he relinquish control of lamborghininashville.com, an internet domain name that had been registered since 2011.